5 SEO Tips to Improve Your Mobile App SERP Ranks

By Terrance G Kern on July 27, 2015

If you want your mobile app to be successful, it needs to rank well in SERPs (search engine results pages). To make this happen, you need to apply the proper SEO strategies to ensure that your app always ranks among the most popular applications listed.

Another important strategy for success is to have the proper app advertising platform in place. Just as it’s vital for consumers to find your app, monetizing it via advertising is how you will make your app lucrative.

That being said, the following are 5 SEO tips that can help your app store seo and general SERP rankings.

Mobile app marketing1 – Your brand name should be featured in your app name. Your app name will double as the link anchor text within the Android Market and App Store. It’s important to get websites to link to your mobile app’s profile page.

2 – Carefully select your anchor text. Your brand name should be included in the link text that directs to app download pages. Don’t just link through the graphics that state “available on Android/App store”. You need to stand out.

3 – Link your home page to your app profile page. It may be in your best interest to create a landing page or a specific section that is solely dedicated to your apps.  It should include screen shots, features, reviews, and so on. Make sure your app profile page links to the most important pages of your site.

4 – Cross-promote your app to everyone and everything. This includes mobile users, searchers, and bots. When iOS or Android users land on your site, provide a link at the top of the page that will allow them to download the appropriate app for their particular device.

5 – Give desktop site visitors a QR code link that enables them to download the app from your desktop website landing page.

You also may want to include directories such as Directory World
They provide a great way of not only getting back links but can also, be a good form of promotion of the app.

 

 

 

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