How do you know you have the right SEO company for HVAC business?
This is a great question and you shouldn’t just trust what any SEO Company is going to say to you. YOU SHOULD CHECK THEM OUT ! There are many signals you can look for by seeing if you have chosen the SEO firm. Your HVAC business is too important to be handled by the wrong
Nothing is more hypocritical than an organization or individual asking you to spend marketing dollars on their services if they are not themselves doing very well in the search engines. Doing SEO for HVAC companies is our passion and we have the rankings to prove it.
Not only that but, we rank for hundreds of different keywords within Texas such as “Construction SEO Company”, “Houston SEO Company”, “Contractor SEO company” and many, MANY more. A organization that has trust within the search engines obviously carries a little more credibility than a company that doesn’t. Therefore, it would make alot of sense to go with something that is tested and proven, wouldn’t you agree? Google seems to think so, mainly they put a heavy emphasis within these trust signals to see if they can trust you. Providing HVAC SEO to the heating and cooling industry can be challenging. Nevertheless, we take pride in doing so.
2) They take the time to understand your goals.
Understanding your companies goals is the only true measurement success. When your working with an Internet Marketing Company or a Search Marketing Company metrics determine the success. Optimizing ROI is far better than rankings because, lowering your cost per lead and increasing conversion rates equals more profits This is as true as it comes in our industry and real SEO companies that care about their customers within the HVAC industry measure for ROI and not Rankings. We take pride in our executive phone conferences being about how our Cost per Lead has gone down or how the conversions rates have increased. We know that if we optimize to improve in these areas we’ll have a happy client who is confident in experiencing other marketing avenues.
3) They are in constant communication with the customer
Maybe you have experienced this before or maybe you haven’t. If you have you very know well what I’m speaking of. This is the SEO company/Individual that speaks about title tags, meta tags, meta descriptions and other On-page SEO items that you have never heard of before. They’ll implement these on to one of your HVAC website pages then you never hear from them again. Does this sound Familiar? If it doesn’t don’t let them fool you. IF you don’t have weekly, biweekly & Monthly agendas your probably not having an open enough dialog to get true marketing discussions and ideas across. It’s
4) Where are the Analytics, Webmaster Tools and Conversion Tools?
Any company that is not tracking conversions isn’t doing any justice for your internet marketing efforts. We can have spoken about this in an earlier post so go to our blog and look at the tremendous amount of valuable information that is there. Nevertheless, trends, improvements, measuring conversions & analyzing the Why’s and Why not’s are the conversations your should be having. It’s vital to have these conversations! As a HVAC business owner your busy running your business. You busy with heaters, furnaces, AC, Air Conditioners and everything that is involved in the HVAC world. Get a company that can explain these items to you. Don’t let your marketing fall into the hands of companies that don’t care about your growth. It’s important to get all the facts behind your data and feel comfortable with an organization that is going to take the time to help you in that area.